The promotional poster for "I am Legend" is on location in a ruined New York which is where the film is set. It has the character in the middle of the poster with his dog on the left, showing the connection of the two characters and has a heroic stance. The character in the poster (Will Smith) is shown in casual looking clothes. The location and lighting of the image looks very dark which gives the film a more frightening feel. The poster looks more mature and would not attract children because of it. The ruins shown in the background shows the audience the film is set in an post-apocalypse time. Text on the poster is smaller compared to other posters, but this is probably so the picture gets the audiences attention. The dog in the picture can be seen as a character, but also a prop.
09/09/2010
I am Legend - Film Poster
The promotional poster for "I am Legend" is on location in a ruined New York which is where the film is set. It has the character in the middle of the poster with his dog on the left, showing the connection of the two characters and has a heroic stance. The character in the poster (Will Smith) is shown in casual looking clothes. The location and lighting of the image looks very dark which gives the film a more frightening feel. The poster looks more mature and would not attract children because of it. The ruins shown in the background shows the audience the film is set in an post-apocalypse time. Text on the poster is smaller compared to other posters, but this is probably so the picture gets the audiences attention. The dog in the picture can be seen as a character, but also a prop.
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