The trailer for "I Am Legend" use's a lot of different experimental camera angles through-out the film. Crane shots are used frequently to show surroundings and happenings in the film. There are also a lot of two-shots at the beginning of the trailer showing the connection between the main character and his wife. Effects are used like straight cuts to show real-time fast paced action, while afterwards when the trailer footage is more calm, allot of fade effects are used. Slow-motion effects are used a lot to also show the connection in the main character and his family. A lot of costume is used which includes Military and the public. The Military costume shows the public they have power. The location set is New York, a very busy hectic place. In the film though it is shown as a empty, abandoned place. The only sound really used (apart from some use of sound effects) are non-digetic music which sounds very powerful and gloomy. This represents the silence of the once busy town which is New York.
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