The Matrix - Trailer

The matrix trailer introduces the film to the auidance and shows the plot, genre and type of film it is. Camera angles used are very close to the charaters faces and close up's are used quite alot in the trailer. This shows expressions in the faces of the actors. Other effective camera shots are also used though which fit into the action/sci-fi genre which The Matrix is. Pan shots are used to show location and people on set. Establishing shots are also used showing location in wider areas. The rule of three is also used on a shot of three men in suits aiming their guns. These are all effective to the action type of film it is. Black clothing is used alot in the trailer to show the charaters are secretive and not normal or traditional. The sound used is very sudden, and will catch the viewers attention. Non-Digetic upbeat music is used which represents an action film, which would normally use faster tempo music.

The Matrix - Magazine Cover

This is the cover of Empire which was released in 1999. The cover has a picture of the films Hero which is played by Keanu Reeves, which takes up most of the page to catch the auidances attention and give The Matrix more publicaity and advertise it. The cover is different compared to the film itself, the poster and trailer. Colours used are bright and different compared to the dark mood the film creates. The film name stands out compared to other text used on the cover to catch the auidances attention. Being on the cover of Empire relates to the older target market of the film because Empire is a more mature magazine and older people intrested in movies will purchase it, so The Matrix being on the cover will promote the film to them. The cover is also different compared to the trailer and poster, use of lighting on the image is very bright which is a the oppersite of how the presintation of the trailer and poster. Also less detailed props and costume is used like weapons or sunglasses making the image look less of an cover to promote an action film. This magazine cover does not really link to the trailer or posters used for The Matrix, I believe this is because of the lighting being very different to how the film is.

The Matrix - Film Poster

In the promotional film poster for "The Matrix", four people are stood standing in a heroic stance which shows the auidance it is an action/sci-fi film. It is a traditional film poster with the film hero's presented stood in front of the other sub-charaters. The text is smaller compared to other Posters which makes the image stand out and look bigger. The colour black is used and makes the poster look and feel dark and gloomy which represents the film. It appeals to it's target market which are older people (BBFC age being 15+) so people below its age will not watch the film. You can tell it is an action film by looking at the poster. The props, costume and lighting shows that this is a film with fight scenes and unatural scenes which also relate to the older target market. The poster trailers and magazine covers also join together to create an primary design for the film. This poster has it's basic features and presintations which other movie posters also have.